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Ad Close & Personal

Rik Corijn: Tintin in lebanon's Ad Land

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‘When I’m in Lebanon, I miss Belgium’ laughs Rik Corijn ‘And when I’m in Belgium, I miss Lebanon.’ Exactly 20 years ago, creative director Rik exchanged ‘Le plat pays’ for ‘The Land of the Cedars.’ What was supposed to be a stint, transforme­d into an internatio­nal career with assignment­s all over the world. After a regional role in Kuala Lumpur, the ‘Tintin of Advertisin­g’ is back in Beirut to live new creative adventures. In ‘Up ‘n Close’ we are granted a rare glimpse in his own, private universe.

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