Facebook Shoots at Tinder with New Dating Service
Facebook Dating was officially launched in the US on September 5 and is currently available in 19 other countries including Canada, Brazil and Singapore with plans to expand to Europe by 2020. Upon creating their profile on the dating site [separate from their personal Facebook account], users will start being suggested to potential matches based on their preferences, interests and Facebook activity and can integrate their Instagram posts into their feed and even add followers to their Secret Crush list [that lets them match with people they already have on either platforms]. “Facebook Dating won’t match you with friends, unless you choose to use Secret Crush and you both add each other to your list. All of your dating activity will stay in Facebook Dating. It won’t be shared to the rest of Facebook,” the official Facebook Newsroom announcement explained. But with Facebook becoming dull to younger audiences, the success of its dating service will be open to discussion as it unfolds.