Liquid to tap into KSA & Egypt retail landscape

Liquid, an award-winning retail ideas company, is expanding into Egypt and KSA. Headquartered in Dubai, and with offices in Lebanon, Poland, and India, Liquid counts clients such as P&G, Johnson & Johnson, Pepsico, Nestle and Bieresdorf on their roster in-region. The company, which has scaled up from start up, to a team of over 90 experts in just five years, aims to tap into the fertile retail landscape in both geographies, whilst also being in a position to better serve its existing ones across the Middle East. The Liquid team across KSA and Egypt will offer a full range of go-to-market, strategic, creative and execution services, with ambitions to recruit more local talent in both countries. Both teams will be led by ex-saatchi & Saatchi senior executive Khaled Ghorayeb. The move into Saudi Arabia will see Liquid and its portfolio of some the world’s best loved brands capitalise on a retail market that contributed 16% of non-oil GDP in 2019 – as part of the powerful Saudi Vision 2030.

Egypt has also emerged as a key growth market in the region.

The retail environment in Egypt is set for a transformation over the coming decade, with a young and technologically literate population - many retailers are expecting to generate an increasing proportion of their sales online in the years to come. Sachinn J.laala, Liquid's CEO said, "We're very excited to start building strong relationships with the wider retail community and customers, supporting the region’s growth in all areas of commerce. We want to bring new capabilities to the retail landscape, and support both Saudi Arabia and Egypt in its ambitious plans, as we seek to expand our presence in these important markets.”