PRCA MENA launches Nextgen Group

PRCA MENA, the Middle East and North Africa branch of the Public Relations and Communications Association (PRCA), the world’s largest professional PR body has announced the launch of its Nextgen Group. Split by language into two committees, Nextgen and Nextgen Arabia is an initiative by PRCA MENA aimed at providing events, information, support and advice to practicing PR and communications professionals from a graduate to an Account Director level across the MENA region.

The group will be dedicated to supporting those just starting out or those that have been practicing for years, whilst equipping practitioners with all the tools needed to achieve significant career progression. It will offer a forum for discussion, sharing peer-to-peer advice and experiences, and provide inspirational figures to learn from and encourage growth and creativity. Focused on igniting ambition, the group will highlight what constitutes great PR and communications sharing best practice and breaking down competitive barriers within the industry, all the while promoting the importance of PR and communications as a profession.

With a strong emphasis on industry collaboration, the Nextgen group will unite young practitioners from across the region, encouraging their growth as future leaders of public relations.

Commenting on the launch of the Nextgen Group, Hayley Clements, General Manager of the PRCA MENA commented: “It’s important we empower and support our young and emerging talent in the region by giving them the right tools and support to make informed decisions about their career. Both Nextgen MENA & Nextgen Arabia will help young Arabic professionals build a community where they can share their experiences, learn, grow, and more importantly, showcase their amazing talent.”