Road Safety in Focus


Horrific road accidents are a leading cause of death in Egypt which has one of the worst traffic fatality rates worldwide and they make headlines with alarming frequency in the country. To raise heightened awareness about keeping safe while behind the wheels, Cairo-based Nabaroski Ad Store has developed this campaign for Accidents Awareness Organisati­on.

This minimalist yet striking campaign puts the focus on careless attitudes that are common causes of traffic fatalities. Reckless drivers indeed complete the deadly equation, as talking on cell phones, eating, drinking, and drinking coffee are common behaviors.

This print campaign is designed to trigger awareness on the forms of distracted driving and help in making Egypt’s roads safer.

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