“THE HUMAN CAPACITY FOR RESILIENCE IS GREAT”

Chaotic; but the human capacity for resilience is great, and resilience is what allows us to bounce back and keep moving forward.

When dealing with the uncertainty around us, many people and businesses responded by shutting down. In order to protect our people and our partners, we embraced that change instead of fighting it or hiding from it, and we shifted our focus into a massive regional expansion that allowed us to create more jobs in Lebanon and grow our client network in the region. to work with partners that have a long term digital potential, from a marketing perspective to online revenue streams because we knew that digital marketing is the future. Our team was also built on having this skillset from the get go. Nobody was expecting COVID, but we were expecting a digital revolution. We focused on our core strength in order to help channel our partners into a seamless digital transformation.

Keeping a daily routine and staying disciplined as an individual helped a lot. I mainly focused on whatever I was in control of and where I was able to make a difference and adapt. The rest I considered as noise.

On a personal level, I learned the importance of mental health and that being happy overcomes anything else in life. On a business level, we built a small team with the sole job of thinking of what would take us, or one of our partners, out of business and develop solutions to overcome these challenges.

Life is a journey of both hardships and success, and the last couple of years have definitely been challenging, to say the least. However, struggles mean challenges and opportunities, and as the world around us is changing, we need to do the same. Luckily, I love what I do, and the digital world is constantly evolving, which keeps both my passion and my motivation ignited.

In the way we have restructured our company into a fully remote regional digital agency with the largest team located in Lebanon; our main new business comes from the GCC and we are planning an expansion into North Africa in 2022.

I believe that Artificial Intelligence makes a natural fit for advertising and we will see this explode even more in 2022 complimented with Machine Learning. Briefly, the clients will be

regional expansion.” massive

able to know what will work for them in terms of campaigns, before any dollar is spent.

At the pace we’re growing and the forecast we’re having for 2022, the biggest challenge we face in my point of view is the ability to keep our sports team like company culture when we have over 100+ team members. This is our number one priority!

yet through a very strong team structure and culture, and with clear vision and experience we decided to face and challenge this risk! We adapted to the situation internally in finding new solutions adequate to the market, and also in growing the team and investing in our people to be able to work regionally on more creative campaigns.

Now is the right time to invest more than ever in Lebanese talents and in our teams to motivate them to develop their skills and knowhow on the latest trends of the industry.

Mental Health of the team; strong culture; empathy and transparency are keys to the continuity of the business.

Plan for refills is crucial to keep up the passion and energy. To keep the fire going, you may want to plan the frequency of refilling the coals. Likewise, take time to plan your schedule and to-do list. It is easy to get overwhelmed by endless deadlines and suffer from burnout quickly. However, having an organized schedule and setting priorities allows you to pace yourself, and plan for sufficient breaks to be recharged.

The rise of the digital is a major opportunity for all the businesses and industries, as its giving new keys to agencies to offer to the clients while reimagining the global market as one.

On a technical level, new innovative data and digital customized solutions are one example; data retrieving will be the drift in the year ahead with the main challenge to keep up its security. On a strategical level, definitely a 2022 challenge for Bridge of Minds will be to successfully position the agency in UAE and KSA markets where we officially started to provide our services there and set-up offices in Dubai.

Clusterfuck

We are fighting daily to endure. Focusing our energy on creating strategies and tactics that would shift our attention from the negative surrounding us to a more creative sustainable way. commitment to constantly topping yourself with better successes. And since, we created a resilient bond and duty towards my country and people to keep rebelling against this corrupted system, then Me and my Phenomenal team feel that we’re on a constant resilient mission to triumph for a better sovereign independent free and liberal Lebanon based on three main pillars: People, Army and Justice.

In crises, there are bystanders and US. We’ve chosen to be the upstanders creating, contributing and supporting every positive initiative, act or project in order to maintain a high momentum. We’ve chosen to bring some hope fighting the darkness invading us.

To fight and keep fighting till the end for our dignity, esteem and positive momentum no matter how hard the path gets.

Surrendering to your passion and creativity is the only way to fight despair.

Without passion, we are dead.

We have spread remarkable results throughout the years due to the trust of our partners and clients. All local and regional brand entities and companies are asking to work with us to get this phenomenal spark we provide. This combination between local / regional clients and projects made its magic with our sustainability.

Being a game changer! Our challenge, like it has always been, is to remain ahead of the game backed up with our creativity and passion and looking forward to overcome very soon the global sanitary challenge and the Lebanese internal turmoil.

Hope, hope and hope 2022 will turn things right side up.