RUNNING ON ADRENALINE FUEL

Survival instinct carries an unsuspected amount of energy. It helps me go forward until today. I guess it is part of the miracle I was referring to. Sometimes, I wonder myself about how long I’ll still be carried by survival power.

Giving up is not a choice for me. I will either prevail or vanish while trying. I definitely wised up while confronting the beast threatening my country and my business. I learned to be more patient, and put all our resilience capacity in trying to adapt and transform our business model into a model able to deal with a deep financial crisis.

Evidently not! Especially Passion. Passion is the magic we all need but it needs to be kept alive by so many other factors that are fading away in Lebanon, such as visibility, stability, perspective.. As for the energy, I am running on adrenaline fuel.

The only passion we could talk about in a credible manner, is the one of

The pandemic was not the major challenge for our business or industry. The meltdown of the purchase power was the crippling one. As for “new business”, they may come for example from the upcoming electoral campaign. Also new affordable foreign brands are penetrating the market replacing the ones that have become unaffordable, which is presenting itself as a new business opportunity that we are pursuing.

Locally, we were actively involved in launching some local product such as Agreen, a local bio product and local wine, Divine. We were also happily involved in a successful digital social responsibility project such as swimlebanon, an association addressing the cleansing of our shores. me-green, solar energy is another project we are happy to list as Purple clients.

I hope that 2022 will not complete the dark sequel of 2020 and 2021.