Bloomberg Businessweek (Europe)
What I Wear to Work: HelloWorld’s Jen Todd Gray has squirrels on her dress
44, senior vice president for brand, marketing, and creative services, HelloWorld, Detroit
We do promotions, loyalty, and mobile messaging programs for Coca-Cola, Gap, Microsoft, brands like that.
What’s your fashion strategy?
I keep my outfits basic enough that I can accessorize with a big pop of color—it makes me feel good. I’m a sucker for jewelry, watches, glasses, and accessories.
Why did you choose it?
I probably would’ve worn it when I was 12. It makes me feel fun and youthful.
I’d been coveting them forever, and I finally pulled the trigger a couple years ago at South by Southwest.
What’s your favorite part of this outfit?
The bag. Literally every woman should have this bag—I cannot live without it.
Glasses are a big part of your look.
Oh, gosh, I probably own eight pairs. I love going into the shop and seeing what’s new.
Are you a shopper?
With a 5-yearold, not so much anymore.