What I Wear to Work: HelloWorld’s Jen Todd Gray has squirrels on her dress

44, senior vice president for brand, marketing, and creative services, HelloWorld, Detroit

What’s HelloWorld?

We do promotions, loyalty, and mobile messaging programs for Coca-Cola, Gap, Microsoft, brands like that.

What’s your fashion strategy?

I keep my outfits basic enough that I can accessorize with a big pop of color—it makes me feel good. I’m a sucker for jewelry, watches, glasses, and accessories.

Why did you choose it?

I probably would’ve worn it when I was 12. It makes me feel fun and youthful.

Great boots.

I’d been coveting them forever, and I finally pulled the trigger a couple years ago at South by Southwest.

What’s your favorite part of this outfit?

The bag. Literally every woman should have this bag—I cannot live without it.

Glasses are a big part of your look.

Oh, gosh, I probably own eight pairs. I love going into the shop and seeing what’s new.

Are you a shopper?

With a 5-yearold, not so much anymore.