Cover Trail

How the cover gets made

Bloomberg Businessweek (Europe) - - Contents -

① “The cover story is on tech com­pa­nies that are strug­gling to di­ver­sify their em­ployee pool.”

“What kind of com­pa­nies?”

“Large ones in Sil­i­con Val­ley, like Google.”

“So much for the tech­no­cratic utopia. We should prob­a­bly pho­to­graph some of the peo­ple who are try­ing to get hired.”

② “Love this photo.”

“What should we do for the head­line?”

③ “Do you think peo­ple will mis­read it as ‘Coders LIKE Us’?”

“No ... but it would be ter­ri­ble if they did.”

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