Bloomberg Businessweek (Europe) - - MARKETS / FINANCE -

Alaska Air Group books Vir­gin Amer­ica. Alaska Air bested JetBlue in a fever­ish bid­ding war, as both com­pa­nies ma­neu­vered to lock up Vir­gin’s lu­cra­tive routes in Cal­i­for­nia and Mex­ico. The tieup will cre­ate the No. 5 U.S. air­line by traf­fic, so it’s ex­pected to draw close scru­tiny from an­titrust of­fi­cials. Vir­gin has won praise for its cabin perks since its 2007 launch, but it didn’t turn a profit un­til 2013.



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