Bloomberg Businessweek (Europe)
The Design Issue
25 original thinkers solve all your problems
Humor us. We didn’t plan on beginning our annual design issue with a Venn diagram of psychic woe. Then we listened carefully to 25 of today’s best designers and quickly realized that their ambitions are more than ever enmeshed with solving social and other problems. Doing the right thing, they said, often leads to unexpected business opportunities, some of which they will elaborate on at Bloomberg Businessweek Design 2016 in San Francisco, on April 11. All of which is to say, if you want to discover the Next Big Thing, consider therapy—or just read on.