Bloomberg Businessweek (Europe)

Biomimicry 3.8 takes the best of nature and makes it better

- Janine Benyus

anine Benyus is the co-founder of Biomimicry 3.8, a design consulting firm named not after proprietar­y software, but rather the 3.8 billion years nature has been doing its own design R&D. The firm grew out of her 1997 book, Biomimicry, which popularize­d the idea of applying natural principles to product design, and its clients include multinatio­nal corporatio­ns, city planners from around the world, and several U.S. federal agencies. To Benyus, the idea of man vs. nature is nonsense. “We are nature,” she says. “And once that separation goes away, it puts us in the role of student rather than conqueror.” For this issue, she shared some of what she’s learned on her own and on others’ projects.

 ??  ?? ● Many insects secrete a thin, oily film that helps them adhere to surfaces, but the porous surface of the carnivorou­s PITCHER PLANT holds on to water, rendering such adhesive films useless. Harvard scientists created Slips (slippery liquid-infused...
● Many insects secrete a thin, oily film that helps them adhere to surfaces, but the porous surface of the carnivorou­s PITCHER PLANT holds on to water, rendering such adhesive films useless. Harvard scientists created Slips (slippery liquid-infused...
 ??  ??

Newspapers in English

Newspapers from Bahrain