What I Wear to Work: Doug Lloyd prefers a ba­sic wardrobe (that turns out to be not-so-ba­sic)

53, founder and cre­ative di­rec­tor, Lloyd & Co., New York

Bloomberg Businessweek (Europe) - - CONTENTS -

What do you do? We help mostly fash­ion brands ex­press who they are vis­ually and ver­bally.

How would you de­scribe your style?

I wear ba­sic clothes. When you’re look­ing at and eval­u­at­ing them all the time, the last thing you want to do in the morn­ing is think about what to wear.

Some­thing tells me your ba­sic white tee isn’t so ba­sic.

It has just the right amount of slouch­i­ness to make it feel cool with­out try­ing too hard.

I like it with the sweater.

The sweater is func­tional, ef­fort­less ease. It’s one of the most com­fort­able things you could ever put against your body.

The sweater al­most matches your pants.

I only ever wear maybe four colors in a neu­tral pal­ette. I never check bags when I travel, so I pack clothes I can rewear know­ing they’ll al­ways match some­thing else. It’s all about ef­fi­ciency.

Sort of like white sneak­ers that go with ev­ery­thing.

I love that the Stan Smiths are generic. They’re de­void of de­tail. Plus, they’re com­fort­able enough to wear all day.

So what is the most col­or­ful piece you own?

I guess maybe a Hel­mut Lang camel coat. I wore it for a sea­son and never again. It’s ac­tu­ally a clas­sic. I won­der where that coat is.


Newspapers in English

Newspapers from Bahrain

© PressReader. All rights reserved.