Sur­vey: We asked plugged-in peo­ple how they un­plug. Only one threw his phone into the ocean

How do you un­plug?

Bloomberg Businessweek (Europe) - - CONTENTS - By Katie Morell

“My fam­ily has been go­ing to a lake cabin around the Fourth of July for al­most 20 years. We don’t have cell re­cep­tion ex­cept at the top of a huge hill. One year I was pitch­ing a large client and needed to par­tic­i­pate in a con­fer­ence call, so I went to the top of the hill and had hours­long con­ver­sa­tions in 95-de­gree heat, with mos­qui­toes, bit­ing horse­flies, ci­cadas buzzing, sweat com­ing out of ev­ery­where, and red-winged black­birds di­ve­bomb­ing me. Now if I re­ally have to be on­line, I drive into town and find a truck stop that has Wi-Fi.”

Todd LaBeau

Se­nior vice pres­i­dent for dig­i­tal mar­ket­ing and so­cial me­dia, Lind­say, Stone & Briggs “I had a pe­riod of about six weeks when I was over­see­ing sev­eral cam­paigns all launch­ing at the same time. I was at­tached to my phone 24/7, and it was con­stantly blow­ing up. One morn­ing I woke up to hun­dreds of e-mails and felt like I couldn’t turn off my phone, so I put it—screen fac­ing away from me— on my wind­shield un­der my wiper blades and drove to work. I knew the e-mails wouldn’t go away, but for the 20 min­utes of my com­mute, I felt bet­ter.”

Thom Gruh­ler

Cor­po­rate vice pres­i­dent for apps and ser­vices, Mi­crosoft “I went to Bali and wanted to de­com­press, so I asked the front desk to lock up my iPhone and Black­Berry in the safe dur­ing my stay. It was very hard at first, but af­ter a few days I got used to it. Some­how, it shifted my per­spec­tive away from al­ways be­ing con­nected and dis­tracted to be­ing able to fo­cus on re­lax­ing—a new thing for me.”

Sonita Lon­toh

Vice pres­i­dent for mar­ket­ing, Siemens Dig­i­tal Grid “I was on va­ca­tion in Greece aboard a yacht and found my­self an­swer­ing three busi­ness calls and 10 texts per day. This didn’t bother me un­til one day a client threw a hissy fit. I was so an­noyed, I punted my phone off the back of the boat. It felt so lib­er­at­ing.”

Cur­tis Boyd

Act­ing chief ex­ec­u­tive of­fi­cer, Fu­ture So­lu­tions Me­dia “I was in Italy with my then-boyfriend, try­ing not to check e-mail. That be­came a non­is­sue when my phone fell out of my back pocket and into the toi­let two days into our trip. I was in an all-out panic and am em­bar­rassed to say I des­per­ately fished it out and tried to dry it out. We got some rice and tried that method, hop­ing it would spring back to life, but noth­ing hap­pened. At first I was re­ally un­com­fort­able be­ing so out of touch, but the dis­con­nec­tiv­ity al­lowed me to fo­cus on the guy I was with and re­al­ize he wasn’t right for me. I was clearly meant to fo­cus on that re­al­ity, not my e-mails.”

Brenda Reynolds

Founder, BKR Con­sult­ing

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