Gulf Marketing Review - - FRONT PAGE -

We found the Mena re­tail sec­tor to be po­larised as never be­fore, as it spans the vi­brant GCC re­gion and the tur­bu­lent Le­vant and Egypt. Mean­while, older shop­per cen­tres are at­tempt­ing a bold resur­gence by fo­cus­ing less on lux­ury at­trac­tions and more on com­mu­nity ac­tiv­i­ties, but is it work­ing? When it comes to e-com­merce, are tablets boost­ing online sales or phys­i­cal foot­fall? While the UAE leads the re­gion’s re­tail sec­tor, we look at what’s hap­pen­ing across the Mid­dle East re­gion. Paris Gallery’s Asra Eftkhari dis­cusses dig­i­tal mar­ket­ing and lux­ury re­tail. Sarah Ab­dul­lah tours Jed­dah’s malls to see how they are bridg­ing the gap be­tween re­tail and en­ter­tain­ment. Plus lat­est PARC data and spend anal­y­sis, and online search re­sult data taken from Saudi Ara­bia and the UAE by Sekari.

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