Gulf Marketing Review - - BACK STORY -

Rasasi Per­fumes has en­tered the skin­care sec­tor with the launch of Rasasi Folk­lory Body But­ter and Folk­lory Wardi Body But­ter. Priced from $14, the new range, avail­able from Novem­ber, will be sold in Rasasi’s out­lets across the UAE and the GCC re­gion. It will be pro­moted through the com­pany’s Face­book page and PR ac­tiv­i­ties. Salim Kalsekar, its man­ag­ing di­rec­tor, says: “As a com­pany, we were look­ing to launch a rev­o­lu­tion­ary prod­uct in the beauty sec­tor, to build on our mar­ket rep­u­ta­tion as one of the best fra­grance brands.”

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