Tefal boosts so­cial me­dia in­ter­est for GCC cam­paign

Gulf Marketing Review - - BACK STORY -

GCC Cook­ware brand Tefal is us­ing so­cial me­dia to stir up in­ter­est in its Sen­sroielle pan. Tefal, owned by Groupe SEB, has teamed up with Saudi chef, Yousef Khu­mayes, to be ‘The man with the Tefal pan’ and as the star of the online cam­paign to cook some of the ‘tough­est’ recipes sug­gested by con­sumers. Ac­cord­ing to Tefal, chef Yousef will use only the non-stick Sen­sroielle pan to cook in or­der to prove that it can sur­vive con­tin­u­ous scram­bling, fry­ing and grilling to be the most durable pan in the mar­ket.

“We are de­lighted to or­gan­ise this suc­cess­ful online cam­paign, which has [helped us tremen­dously to en­gage vir­tu­ally] with our fans on Face­book,” says Shonila Misra, mar­ket­ing di­rec­tor at Groupe SEB MEA.

She adds that in three months, there has been a 300 per cent in­crease in likes, com­ments and shares, as the cam­paign con­tin­ues to drive in­ter­est among fans. Chef Yousef and the pan were also fea­tured in 30 episodes of The­Man with the Tefal Pan TV show dur­ing Ra­madan.

Suc­cess­ful: Shonila Misra

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