Gulf Marketing Review - - COVER STORY -

The first class of grad­u­ates from the twofour54 Gam­ing Academy, in part­ner­ship with Ubisoft Abu Dhabi, cel­e­brated the com­ple­tion of the 16-month game de­vel­op­ment course.

Eight grad­u­ates pre­sented their team projects to guests, in­clud­ing twofour54’s chief ex­ec­u­tive, Noura Al Kaabi; man­ag­ing di­rec­tor of Ubisoft Abu Dhabi, Yan­nick Theler ; and head lec­turer at the Gam­ing Academy, Matthew Bell. Ac­cord­ing to a joint press re­lease, gam­ing is one of the fastest-grow­ing sec­tors within the me­dia in­dus­try over­all and in the Mena re­gion, in par­tic­u­lar. It is set to ex­pand with more and more gam­ing ap­pli­ca­tions on smart­phones and tablets.

Lever­ag­ing the re­sources of Ubisoft, the pro­gramme fo­cused on pro­duc­tion and con­sump­tion, con­tent de­vel­op­ment skills and the im­por­tance of game pro­to­type it­er­a­tion and user test­ing. Some of the grad­u­ates have since se­cured in­tern­ships at Ubisoft Abu Dhabi, while oth­ers have been of­fered full-time em­ploy­ment.

A game de­vel­oped by one of its stu­dents, Speed Freakz – an ar­cade rac­ing game – is now avail­able for down­load for An­droid in the Google Play App Store.

Noura Al Kaabi, CEO of twofour54, says: “When we opened the doors of the twofour54 Gam­ing Academy, in March 2012, we were mind­ful that the dig­i­tal games played lo­cally have tra­di­tion­ally been de­vel­oped out­side the re­gion. Our aim was to build the skills of our stu­dents and help en­able the Arab world to cre­ate its own games, re­flect­ing the re­gion’s mul­ti­cul­tural en­vi­ron­ment and val­ues.”

Up­ping their game: Many grad­u­ates have been em­ployed by Ubisoft Abu Dhabi

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