Gulf Marketing Review - - COVER STORY -

Eti­salat UAE has in­tro­duced what it claims are the re­gion’s first spe­cial tablet data pack­ages for the stu­dent com­mu­nity.

There are three op­tions: 1GB, 5GB and 20GB monthly data deals for stu­dents of the UAE uni­ver­si­ties and col­leges. They will also ben­e­fit from the spe­cially priced Ap­ple iPads – as an ex­clu­sive of­fer – which will be used to de­liver ed­u­ca­tional con­tent, we­bi­nars and lec­ture videos.

John Lin­coln, se­nior vice pres­i­dent of busi­ness mar­ket­ing at Eti­salat UAE, says: “Eti­salat recog­nises its sig­nif­i­cant role in the ed­u­ca­tion sec­tor and its con­tri­bu­tion to the growth of the coun­try. Th­ese in­sti­tu­tions have to be con­tin­u­ously em­pow­ered with the right tools of tech­nol­ogy and ser­vices, in or­der to cre­ate a com­pe­tent fu­ture work­force and lead­ers of tomorrow.

“The part­ner­ship with col­leges and uni­ver­si­ties in the UAE is a step in this di­rec­tion, en­abling stu­dents to form an en­vi­ron­ment, [where they are] able to share knowl­edge and en­cour­age in­no­va­tion and cre­ativ­ity at the univer­sity.”

Eti­salat also ran a one-month train­ing pro­gram for 200 na­tional high school and col­lege stu­dents, cov­er­ing ICT, sales, mar­ket­ing and cor­po­rate com­mu­ni­ca­tions.

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