BONDING WITH THE UNIVERSITY OF DUBAI
University of Dubai’s student, Pardis Ali Pirhadi, and alumni, Hala Majdi Al Dawik and Mohamed Maged Shehata Elatik, recently presented their findings on the efficiency of the National Bonds Corportation’s (NBC) services to the NBC.
Forty nine students posed as mystery shoppers at five different exchanges that offer the NBC savings plans to produce data, which was then evaluated by researchers.
The shoppers took into account waiting times for opening and redeeming an account and the overall efficiency of its customer service.Al Dawik decided to work on the project because, she says, it gave her the chance to evaluate the performance of one of the most valuable business concepts in the UAE.
“I also got to see how the CEO of such a huge corporation thinks and feels about the business and I learned to think bigger in order to achieve a business mission,” says Al Dawik.
Dr Yaprak Anadol, who supervised the project, adds: “It is a great opportunity to bring academia and the industry together in order to remain competitive in the market. This project is an extension of the practical teaching methods followed in the University of Dubai. With projects such as these, our students are given a chance to apply their knowledge to real life situations, which will help them to be influential and effective business leaders in the future.”