Storytel Arabia ties up with Jamalon

DUBAI: Storytel Arabia, the newlylaunched division of Europe’s leading platform for audiobooks, has entered into a strategic partnership agreement with jam al on, the middle east region’ s largest online book store with a catalogue of over 10 million titles. The strategic new alliance will allow access to Storytel’s prepaid subscription services through Jamalon.com. The new partnership also proves to be both timely and strategic as it looks towards growing Storytel’s subscriber base from 621,200 to 800,000 by end of 2018.

Storytel’s streaming service, a Netlixlike version for audiobooks, allows its users to listen to unlimited audiobooks of all kinds through an app installed on their mobile phone. Storytel Arabia is the irst audiobook subscription service in the Middle East region to offer audiobooks in both Arabic and English languages. The Swedish irm has introduced over 600 Arabic titles in audio for the irst time with over 5,000 listening hours.

Ammar Mardawi, Country Manager for Storytel Arabia, said: “The Middle East audiobook market is ripe for major growth and we have positioned ourselves to take full advantage of this. Having oficially launched our UAE presence earlier this year, we are determined to make Storytel Arabia a success story and our partnership with Jamalon is another major pillar towards achieving distribution and customer acquisition successes. The partnership also opens up opportunities for us to reach new audiobook subscribers, while offering an enriching alternative to other in-room entertainment options.” Ala’ Alsallal, Jamalon’s Founder and CEO, concluded: “We at Jamalon believe that audiobooks have a major part to play in the future direction of the industry.”