NMC boosts media content
ABU DHABI: The National Media Council (NMC) has signed Memorandums of Understanding during the UAE Government Annual Meetings 2018 aiming to support local content by enhancing collaboration.
In the presence of Dr Sultan Bin Ahmed Al Jaber, Minister of State and Chairman of the National Media Council, Noura Bint Mohammed Al Kaabi, Minister for Culture and Knowledge Development and Sheikh Sultan Bin Ahmed Al Qassimi, Chairman of Sharjah Media Council, Mansour Al Mansouri, Director General of NMC, signed the agreements with Dr Ali Bin Tamim, Director General of Abu Dhabi Media Company, Mohammed Hassan Khalaf, Director General of Sharjah Media Corporation and Ahmed Saeed Al Mansouri, Director General of Television and Radio channels at Dubai Media Incorporated.
The Mous aim to support and encourage the local content industry, thereby promoting national identity, promoting values of belonging and loyalty to the country, and strengthening the efforts of the state and media organisations in promoting the production and dissemination of local content.
Mansour Al Mansouri, Director General of NMC, said: “The National Media Council seeks to create valuable strategic partnerships aimed at enhancing the performance of the media sector and enabling it to stay up to date with all developments and advances. These agreements contribute to the UAE Centennial 2071 by unifying efforts and establishing action plans in line with the ambitious vision set by the UAE leadership for the local media sector.”
He asserted that the Mous will lead to the creation of a solid platform to unify the visions around producing media content, the development of national talents in innovation, and the optimal recruitment of new technologies. He said that the overall objective of the agreements was to build a media sector that will maintain community values and the national identity of the UAE.
He reiterated that the agreements aim to support and encourage the efforts of state media institutions in the production, broadcasting and manufacturing of local media content to enhance national identity, promote the values of loyalty to the nation, respect the interests of the public and showcase the cultural heritage of the country.