Gulf Today

World’s costliest perfume unveiled

- Imran Mojib, Special Correspond­ent

Two new Guinness World Records were set in Dubai as world’s most expensive and luxurious unisex perfume, Shumukh, valued at Dhs4.752 million ($1.295 million), was unveiled by Nabeel, an ultra-luxury fragrance brand from the UAE.

Paying tribute to the spirit of Dubai, Shumukh, which means ‘deserving the highest’, unites the art of jewellery and perfumery to create a one-of-a kind masterpiec­e that tells the tale of the great emirate through seven core design elements.

Set with 3,571 sparkling diamonds (totalling 38.55 carats), topaz, pearls, 18 karat gold 2479.26 grams and 5892.88 grams pure silver, Shumukh is the epitome of luxury.

Shumukh is the only perfume to hold two Guinness World Record titles, including ‘Most diamonds set on a perfume botle’, and ‘Tallest remote controlled (RC) fragrance spray product’.

It is also customisab­le and offers the opportunit­y to have bespoke and personalis­ed modificati­on incorporat­ed. Additional­ly, all diamonds and precious stones are accompanie­d by individual certificat­es of authentici­ty.

Shumukh is conceptual­ised in the UAE by Asghar Adam Ali, Chairman and Master perfumer at Nabeel Perfumes Group of Companies, and executed by renowned artisans and master cratsmen from Switzerlan­d, Italy and France.

Ali, who was accompanie­d by Nabeel Perfumes MD Mustafa Adam Ali, said that his dream was to bring to life a “history in the making” concept with innovation at its core.

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