Women’s sport needs more women to tell the story: Asher-smith

British sprinter Dina Asher-smith, a triple European gold medalist, would like to raise the profile of female athletes and believes the best way of doing that is to have more women telling the story.

The 23-year-old holds British records in the 100 and 200 meters, and won European gold in those distances and the 4x100m relay last year.

“I was very fortunate to be able to go into track and field because I could see that as a woman I could make it to the top, I could be in the Olympics,” she told an Advertising Week Europe event on Monday. “If you don’ t see it, you’ re not aware that it’ s there .” Her profile in track and field is growing fast but Asher-smith believes the male-dominated sports media needs fresh voices and a broader perspective to tell stories that are not being told.

“I do think it could do with being more diverse,” she said.

“If you’ve only got one section of the population doing that reporting, there is only ever going to be one vision or one voice overall that comes through. The lack of diversity shapes everything.” Asher-smith has signed up as a columnist for

The Daily Telegraph, which announced on monday a new editorial initiative to “transform the profile of women’s sport and its visibility in the media.”

The newspaper promised “unprecedented investment” in coverage of women’s sport by a British publisher, with female reporters and prominent columnists including British tennis coach Judy Murray, mother of Jamie and Andy.

Britain’s Sports Minister Mims Davies told the event that women’s sport represented a huge opportunity for sponsors and businesses.

“Equality is visibility. If you see it, you think you can get there and you know it’s worth trying,” she added of the need to raise the profile of women’s sport in the public consciousness.

England have been doing a good job at that already, with Davies speaking a day ater the Red Roses rugby team won the Six Nations with an 80-0 demolition of Scotland at Twickenham.

That match was played in front of a record crowd for a women’s rugby match of 13,278. Japan’s Olympics chief to step down

The England women’s soccer side this month won the Shebelieves Cup for the first time, a tournament hosted by world champions the United States, with this year’s World Cup in France the next big target for the Lionesses.