‘Be Kind’ to give Dhs4m for 1,000 wells in Africa

DUBAI: Be Kind, a collaborative platform launched in March 2018 during the Year of Zayed, with the aim of establishing charitable partnerships, has pledged to donate 100 per cent of profits from its first product: Zayed Water, to the Emirates Red Crescent (ERC).

The charity campaign is an ongoing initiative, that will continue all year long, with the goal of ensuring Be Kind, in collaboration with the Emirates Red Crescent, to build 1,000 water wells at an estimated cost of Dhs4 million over the next 5 years in continents suffering from shortage of drinking water, with Africa as the first target.

Through the Holy Month of Ramadan, Be Kind donated 120,000 botles of Zayed Water worth of Dhs68,000 to schools and Itar tents within the Emirates, as a way to spread the culture of giving and increase the awareness about socially responsible companies in the Emirates and elevate the suffering of the less fortunate.

“Our inspiration behind this initiative is the concept that water gives life. As water is a readily available commodity that so many of us take for granted, we oten overlook the millions of people who don’t have daily access to clean water. We identified an opportunity to combat the lack of water locally and globally, while giving back and providing healthconscious, low sodium water to UAE residents,” explained Omar Abdulla Khalfan, Chief Kind Officer at Be Kind.

“Be Kind aims to be an example for the next generation by demonstrating how the choices we make as a consumer can have a positive impact on the wider community,” Omar Abdulla Khalfan added.

Named ater the late Sheikh Zayed Bin Sultan Al Nahyan, Zayed Water aims to emulate the compassion, generosity and humanitarian values Sheikh Zayed instilled upon the nation, but at a community level.

Be Kind brings together ethically sourced and sustainable products and reputable charitable partners tackling health, humanitarian, sanitation and educational issues locally and globally.

Be Kind is a 100 per cent Emirati established company dedicated to providing ethical, socially responsible products to the community through partnerships with reputable organisations. The company is commited to collaborating with notable, charitable bodies who work for the millions of people around the world who need access to safe drinking water and sanitation.