Adidas to raise $1.5 million for plastic-free oceans

DUBAI: Today, adidas Running shares the impact of the $1 million raised in 2018 from Run For The Oceans, and announces that the global initiative has returned once again on World Oceans Day, with the increased goal this year of raising $1.5 million to continue to invest in the education of future generations on the issue of marine plastic pollution.

In 2018, adidas created a global movement with Run For The Oceans, uniting nearly one million runners from around the world and raising $1 million for long-term partner Parley for the Oceans. To date, the money raised has helped directly educate and empower 100,000 youth and their families who are living in coastal areas affected by plastic pollution to take action as part of the Parley Ocean School Program. the partnership saw five million pairs of shoes created using recycled ocean plastic in 2018 alone.

Alberto Uncini Manganelli, General Manager Running, adidas, said: “The marine plastic crisis we’re facing has become critically urgent. We effect it daily through the plastics we use and throw away. Every minute, the equivalent of a dump truck of plastic waste enters our oceans and by 2050, this could mean there may be more plastic than fish in the world’s oceans. We know the stats and we’re aware of the issue. Now we need action. adidas x Parley has helped spread awareness of the crisis facing our oceans but also contributed to finding solutions.”

“Back in 2016, we created the first performance products with recycled ocean plastics and went on to produce six million pairs of adidas x Parley shoes by 2018, with a goal of making 11 million units this year, intercepting vast amounts of plastic from entering our oceans.”