S. Arabia’s firm expands its operations
DUBAI: The shawarmer restaurant group celebrated its 20th anniversary this week with the opening of its 100th location, marking a three-year aggressive expansion strategy that saw the company more than double the size of its operation.
Shawarmer, owned by innovative foods holding, is one of the largest and fastest growing saudi owned and operated restaurant groups. The company has opened 20 new locations in just over a year and 50 restaurants since 2016 while expanding its presence to more than 20 cities across the Kingdom. As a result of that expansion, the Innovative Foods and Shaw ar mer workforce has grown to more than 1,500 employees, with 23% representing Saudi nationals.
“We credit our growth and success to the thousands of loyal Shawarmer fans who appreciate and value how we have transformed the Saudi shawarma into a new and ever-changing experience,” said CO-CEO Abdulmohsin Al-rabiah, one of the founders of Innovative Foods and Shawarmer.
The Shawarmer formula for success is based on an absolute commitment to the shawarma as the hero of the menu, but always with a new twist. The company is known for exploring innovative and creative new interpretations of the shawarma through unique and distinctive variations in sauces, flavours and sandwich styles inspired by local heritage and new food trends, such as blending garlic sauce with cheese in Althayiba Shawarma.
Equally important tot he shaw ar mer brand model is the concept of modernizing the image and identity of the traditional shawarma sandwich market historically dominated by street vendors. Innovative Foods and Shawarmer achieved this through investment in central processing, strict supply chain management to ensure the use of the highest quality fresh and natural ingredients, the latest food service industry advanced technologies and adherence to international best practices in food handling and service.