Gulf Today

Recreation­al activities launched in Sharjah

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The new season of the Sharjah Spring Promotions 2020, which is organised by the Sharjah Chamber of Commerce & Industry, SCCI, in associatio­n with the Sharjah Economic Developmen­t Department, Sharjah Municipali­ty, and Sharjah Commerce &Tourism Developmen­t Authority, kicks off today, Wednesday, and will run until February 16.

The eagerly-awaited event is featuring numerous activities and exciting discounts of up to 75 per cent. This is in addition to raffle draws on valuable prizes offered by the shopping malls participat­ing in the event.

Organising the Sharjah Spring Promotions 2020 is part of the SCCI’S keenness on finding innovative methods to serve and promote the business community in Sharjah

This year’s edition of Sharjah Spring Promotions 2020 is seeing new and interestin­g activities such as the Food Festival at Matajer Al Juraina, besides several recreation­al activities launched by the SCCI that match all age groups from Sharjah residents and visitors, in addition to heritage activities for the residents of the Eastern and Central regions.

“Organising this annual event is part of the SCCI’S keenness on finding innovative methods to serve and promote the business community in Sharjah. Our marketing and promotiona­l studies have shown the strong interest of the Emirate’s retail sector to actively participat­e in such events, thanks to their positive and distinctiv­e role in boosting the sales volume and reviving the markets. This is in addition to the noticeable impact of such promotiona­l programs on the increasing occupancy rate of hotels in the Emirate, especially with this wonderful climate and its booming effect on Sharjah’s tourist season,” said Mohammad Ahmed Amin Al Awadi, SCCI’S Director-general.

Al Awadi pointed out that Sharjah Spring Promotions is one of the SCCI’S annual initiative­s aiming to develop Sharjah’s economy, strengthen public-private partnershi­p, and bolster the commercial and tourist sectors in this time of the year with the increased number of shoppers from inside and outside the Emirate.

Ibrahim Rashid Al Jarwan, General coordinato­r of Sharjah Spring Promotions 2020, expressed his optimism for the success of the new season of Sharjah Spring Promotions 2020, in light of this broad participat­ion of the shopping malls and retail stores which are competing with one another to launch attractive offers and recreation­al activities with a large number of daily and weekly prizes and awards including purchase vouchers and other surprises for shoppers.

Al Jarwan noted: “This year’s edition is also witnessing creative promotiona­l deals and new activities which include spectacula­r campaigns to be announced throughout the Promotions to underpin the march of success and excellence of this important event.”

Sharjah Spring Promotions 2020 comes as part of the SCCI’S strategy to support the private sector by bringing a festive atmosphere that helps encourage tourism and attract a large number of shoppers, visitors, and tourists. This would also help enhance the retail sale and create a competitiv­e environmen­t to bolster the Emirate’s domestic economy.

Moreover, the importance of Sharjah Spring Promotions lies in highlighti­ng the economic and touristic role of Sharjah and reaffirmin­g its position as a favored destinatio­n for family tourism.

 ??  ?? ↑ This year’s edition of Sharjah Spring Promotions 2020 is seeing new and interestin­g activities.
↑ This year’s edition of Sharjah Spring Promotions 2020 is seeing new and interestin­g activities.

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