‘Taste France’ brand to debut at Gulfood

DUBAI: Business France, the national agency supporting the international development of the French economy, will be supporting business opportunities between French producers and importers, key buyers and food industry experts visiting Gulfood. This year, 80 French exhibitors will be part of Gulfood, the world’s largest annual food and beverage trade exhibition. This show will be the opportunity to announce the international launch of France’s F&B dedicated brand: Taste France.

Within france global commitment to share french way of life, Taste France aims to specifically promote F&B products worldwide. French gastronomy quality is recognized all over the world; Taste France takes a step further by gathering F&B industry players around their common interests. from the perspective of claiming a joint identity for all French F&B companies while promoting the diversity of their products besides their ability to innovate, Taste France also strengthens the approach of the French offering by communicating on conviviality and sharing principles.

French exhibiting companies will be gathered around strong values: excellence, diversity and authenticity. Gulfood 25th edition focused on “Rethinking food” issue is a relevant opportunity to internationally launch such an innovative brand, where key actors meet to discuss the industry challenges of the next decade.

Christophe Lecourtier, Business France’s CEO, commented: “I am extremely proud to launch our new brand Taste France here in Dubai at the dawning of Expo 2020, the first World Expo ever held in the region, that tends to cement Dubai’s legacy to empower future generations.”