UAE tech firm launches software for SMES

DUBAI: The UAE tech company Loyica has recently launched a new CRM software called Saphyte. According to the company, the software is designed to help sales and marketing teams by automating tasks, providing tools, and streamlining operations in a centralized platform.

Ali Homadi, CEO of Dubai-based Loyica, said in a statement that Saphyte will help small businesses in the UAE grow by generating more leads and improving their sales process. He also said that the company’s foundations are built on the gaps that it has identified in the market.

“We made Saphyte help businesses maximize their productivity by automating mechanical tasks and equipping teams with tools that can make their jobs a lot easier to do. This started after our team identified a need in the market for a CRM system that can fast-track sales and marketing operations,” Homadi said in the statement.

“Companies have been wanting to do tasks such as email marketing, gathering of lead and customer data through customized forms, communicating with customers, and analyzing sales pipelines– all in one centralized software since this makes overall collaboration smoother and faster,” Homadi added. “When we centralize everything, we speed up the operations and lessen their costs,” he continued.

The company has partnered with several companies since its inception, mostly from MENA. It also has strong connections with companies in Europe and North America.