Contactless payments to support safety

DUBAI: Noon, the Middle East’s leading online shopping platform, is the first ecommerce company in the region to fully shift to cashless options for the payment of online orders. To support the transition, Noon has partnered with Visa to offer new UAE and KSA customers a 10% discount when they pay online using their Visa card.

Since the onset of the COVID-19 outbreak, Noon has seen a surge in home deliveries in the UAE and Saudi Arabia. The ecommerce retailer’s decision is aimed at ensuring the safety of their delivery personnel and customers in line with local governments’ social distancing guidelines.

To honor its “Stay safe at home, while we deliver to you” message to consumers, Noon has also enacted several other measures, such as adding a “Leave at my door” option at checkout, sanitizing its facilities and packages and monitoring the hygiene of warehouse and delivery personnel to stem the spread of COVID-19.

Faraz Khalid, CEO of Noon, commented: “Noon is committed to delivering the safest and most convenient shopping experience to our customers. We are experiencing elevated levels of demand on the platform, as well as increased levels of concern from our customers regarding the safety of their online deliveries. To alleviate this concern and to safeguard our delivery agents, we have shifted to a card-only payment model in the UAE. In Saudi Arabia, we have moved a vast majority of our catalog to card-only payment option as well.