Etisalat ready to serve the ‘New Normal’

ABU DHABI: Etisalat is ready to serve the ‘ New Normal’ pushing the fast forward buton on digital transformation by focusing on partnerships, collaborations and investments with digital adoption being key for new digital services, said Dr Ahmed Bin Ali, Senior Vice President, Corporate Communications, Etisalat Group.

Bin Ali participated on behalf of Khalifa Al Shamsi, Chief Strategy and Corporate Governance, Etisalat Group at the ‘The Telecommunications Sector and its impact on Future Foresight Post COVID 19’, a virtual future foresight forum organised by UAE’S Telecom Regulatory Authority (TRA) and UAE International Investors Council. The event brought together all relevant strategic stake holders from the telecom and technology industry including senior executives from TRA, Ministry of Interior, Smart Dubai, Department of Economic Development (DED), Dubai Future Foundation, Khalifa University, University of Dubai, Federal Competitiveness and Statistics Authority, Microsot and Noon.

He highlighted the readiness and resilience of Etisalat during the pandemic, the main focus was to support the entire community including business and individuals ensuring its network and services enable business and learning continuity.

During the period May-feb 2020, Etisalat’s network witnessed an increase in traffic of more than 300 per cent in communication and collaboration solutions whereas in Internet gaming it touched 500 per cent. With work and study from home becoming a norm there was a surge in traffic of more than 90 per cent in video streaming and social media.

“Thanks to the UAE vision and Etisalat’s strategy of ‘Driving the digital future to enable societies’, our network joined one of the most robust and digitally equipped to address the unique requirements during this period making it possible for businesses to work remotely, millions of students to enjoy distance learning and all citizens having access to vital services. Through our networks and dedicated teams we were geared to fully support and serve the community showcasing infrastructure preparedness and our ability to adapt and implement during today’s extraordinary times,” said Bin Ali.