Italy’s startups double their presence at Gitex

DUBAI: Italian Trade Agency (ITA) has selected 20 innovative SMES from Italy’s booming startup sector to showcase their unique solutions at GITEX Future Stars 2020. As a nation with a history of innovation and creativity led by masters such as Leonardo Da Vinci, Italians have a unique sense to match innovation with solutions that make life beter, and this sensibility has extended into the technology sector, making Italy a fast growing technology hub in Europe. Participating for the third time at GITEX Future Stars, this year the Italian pavilion has almost doubled in size and the number of participants now stand at 20, compared to 10 companies that participated last year.

Technology highlights at the Italian pavilion include blockchain solutions to solve the issues of counterfeit products, use of Artificial Intelligence to complement personal services in the HORECA sector, Semantic Web and Sentiment Analysis digital solutions, platform to expedite “Digital Transformation” in healthcare applications, solutions for vertical gardens, Smart Farming solutions and contact-tracing and social-distancing systems; and more.

Nicola Lener, Ambassador of Italy to the United Arab Emirates, says: “Thanks also to a very advanced regulatory framework to promote the establishment and growth of new innovative enterprises with a high technological value, the number of Italian start-up companies has boomed over the years, with 11,500 start-ups registered in Italy as of July 2020.