Gulf Today

100m meals campaign sees food distributi­on in Pak, Jordan, Egypt

Massive donations continue to pour in from individual­s, companies and businessme­n inside and outside the UAE since the campaign was launched on April 11

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Food distributi­on has already begun in Jordan, Pakistan and Egypt as part of the ‘100 Million Meals’ campaign that aims to support disadvanta­ged communitie­s across 20 countries during the Holy Month of Ramadan.

Low-income families, refugees, orphans and widows in Jordan, Egypt and Pakistan have started receiving food parcels that enable them to prepare their own meals throughout the Holy Month of Ramadan.

The Mohammed Bin Rashid Al Maktoum Global Initiative­s (MBRGI), organiser of the ‘100 Million Meals’ campaign, is collaborat­ing with internatio­nal and local partners in each of the beneficiar­y countries to ensure swit and efficient delivery of food parcels.

Massive donations continue to pour in from individual­s, companies and businessme­n inside and outside the UAE since the campaign launched on April 11. Every Dh1 donated helps provide one meal for beneficiar­ies in targeted countries across the Middle East, Africa and Asia.

Islamabad first to benefit: The Mohammed Bin Rashid Al Maktoum Humanitari­an and Charity

Establishm­ent (MBRCH), in collaborat­ion with the UAE embassy, started distributi­ng food parcels among target groups in Pakistan. Essential food items including flour, rice, lentils, red beans, sugar, oil, dates and tea have so far been distribute­d in three villages and neighbourh­oods of the city of Islamabad.

Jordan refugee camps: MBRGI is collaborat­ing with the United Nations World Food Programme, the Food Banking Regional Network and humanitari­an organisati­ons in beneficiar­y countries to ensure food parcels are delivered to people most in need.

The UN World Food Programme will distribute cash vouchers raised from the ‘100 Million Meals’ campaign, sufficient to provide 20.8 million meals in refugee camps in Jordan over the next six weeks. As a strategic partner in the ‘100 Million Meals’ campaign, the World Food Programme is helping provide food support through money transfers and cash vouchers for low-income communitie­s in Palestine and in refugee camps in Jordan and Bangladesh.

As an umbrella for local food banks in 13 of the 20 countries covered by the campaign, the Food Banking Regional Network is collaborat­ing with the Jordanian Food Bank to secure food parcels to the target groups in Jordan.

The use of cash and vouchers, equipped with biometric identifica­tion, has proven to maximise food security outcomes amongst the target population.

They help beneficiar­ies secure access to a diverse and nutritious diet, affording them the choice to select priority needs, and presenting benefits to both buyer and seller by injecting capital into local markets and economies.

Egypt’s food safety net: To ensure food parcels reach people most in need, the Food Banking Regional Network is collaborat­ing with the Egyptian Food Bank and a number of charity organisati­ons across Egypt, under the supervisio­n and follow-up of the Ministry of Social Solidarity and its affiliated directorat­es in all governorat­es.

Low-income families and disadvanta­ged individual­s across Egypt received basic foodstuffs including rice, oil, beans, beans and flour. Food parcels distribute­d among families are sufficient to prepare between 240 and 300 meals throughout the Holy Month of Ramadan.

A partnershi­p for the good of humanity: The integrated distributi­on network, developed in MBRGI’S collaborat­ion with the UN World Food Programme, the Food Banking Regional Network and local charities in beneficiar­y countries, ensures swit food support to the largest possible segment of beneficiar­ies and maximise the impact of the campaign that aims to improve lives.

Individual­s and companies can donate to the ‘ 100 Million Meals’ campaign in four simple ways. First, on the campaign’s website www.100million­meals.ae; second, by making a transfer to the designated bank account through Dubai Islamic Bank (AE08 0240 0015 2097 7815 201); third, by sending “Meal” on SMS to the specified UAE numbers (Etisalat and Du) listed on the website; and fourth, by contacting the campaign call centre on the toll-free number 8004999.

 ?? Kamal Kassim / Gulf Today ?? ↑
Children are all smiles when they play together.
Kamal Kassim / Gulf Today ↑ Children are all smiles when they play together.

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