Firm supports most vulnerable communities for Ramadan

DUBAI: A popular retail fashion group has tied up with different humanitarian organisations in the GCC to support needy people throughout the Holy Month of Ramadan.

The Landmark Group, the region’s leading retail and hospitality conglomerate, announced that it is partnering with leading humanitarian and charitable organisations in the GCC region during the Holy Month of Ramadan to bring succour to people in need as the world continues to navigate post-pandemic recovery.

The group’s popular brands will undertake a donation drive in-store and online, with all proceeds being allocated to the multiple charities that have been selected as partners this year.

In the UAE, the group is partnering with the UNHCR, The UN Refugee Agency to contribute to its Ramadancampaign‘#everysecondcounts.unhcr has been working on the protection of refugees for 70 years, in 135 countries around the world. Today, 79.5 million people worldwide have been forcibly displaced, with COVID-19 further exacerbating the situation. Every year, UNHCR appeals to the public during the month of giving and generosity to help raise funds for refugees and internally displaced families in need. ‘Every Second Counts’ is UNHCR’S third global Ramadan campaign, and focuses on the incredible impact individuals can create within seconds, in the lives of refugee and displaced families whose lives turned upside down within moments and have been forced to flee their homes in search of safety . The campaign aims to raise funds, through donations including Zakat and Sadaqah, to help provide life-saving support such as shelter, food, clean water and monthly cash assistance, to the most vulnerable refugee and internally displaced families from Syria, Iraq, Yemen, Afghanistan, Nigeria, countries of the Sahel, and Rohingya refugees in Bangladesh.

Speaking about the challenging situation for refugees,houssamchahine,unhcr’schiefofprivate Sector Partnerships in MENA said, “At UNHCR, we are commited to making a difference in the lives of displaced families, to ensure they have access to the basic needs, such as food, clean water, a roof over their heads and medicines for their children.”