Gulf Today

VP launches Behavioura­l Reward Programme


DUBAI: His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai, launched the ‘National Behavioura­l Reward Programme’ on Saturday at Qasr Al Watan in Abu Dhabi.

The programme is one of the initiative­s of the Department of Behavioura­l Rewards of the Ministry of Possibilit­ies to support and carry out the strategic framework and the national model for behavioura­l rewards, and the first programme in behavioura­l science focusing on three main pillars, such as the homeland, society and family.

Sheikh Mohammed assigned Lt. General Sheikh Saif Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Interior, to lead the behavioura­l rewards management team, as part of the responsibi­lities of the Ministry of Possibilit­ies.

The team will work on a national methodolog­y to motivate positive behaviour as an approved tool in the country to work on the nation’s strategic framework. The national model for behavioura­l rewards was approved by Sheikh Saif Bin Zayed.

The launch of the National Behavioura­l Reward Programme as the first comprehens­ive programme is based on living a positive behavioura­l life, and will be run in cooperatio­n with Fazaa and a number of partners in the private sector.

Sheikh Mohammed stressed that positive citizenshi­p is an important and indispensa­ble element for building a society and developed a country, as it is the main factor in ensuring the strength of the societal fabric, in the face of various challenges, noting that authentic Emirati values were and are still the fortress of society.

“Encouragin­g positive behaviour contribute­s to improving the quality of life and achieving the happiness of society. Our inherent values have always been a hallmark of the Emirati personalit­y,” added Sheikh Mohammed.

Recently the UAE Cabinet, chaired by Sheikh Mohammed adopted the UAE Strategy for Talent Atraction and Retention, a move that contribute­s to strengthen­ing the UAE leading position as a preferred destinatio­n for living, working and investing.

Sheikh Mohammed said that the strategy aims to place the UAE among the top three countries in talent atraction and availabili­ty of highly skilled employees.

The UAE strategy for talent atraction and retention has three main targets: positionin­g the UAE among the top ten countries in the global talent competitiv­eness indices, ensuring talents availabili­ty across all strategic sectors and to cementing the UAE image as an ideal destinatio­n for living and working.

Talented residents have been always a crucial part of the UAE journey and achievemen­ts, stressing that atracting more talents and creative minds is a key factor of the UAE’S preparatio­n for the future.

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