VP launches Behavioural Reward Programme
DUBAI: His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai, launched the ‘National Behavioural Reward Programme’ on Saturday at Qasr Al Watan in Abu Dhabi.
The programme is one of the initiatives of the Department of Behavioural Rewards of the Ministry of Possibilities to support and carry out the strategic framework and the national model for behavioural rewards, and the first programme in behavioural science focusing on three main pillars, such as the homeland, society and family.
Sheikh Mohammed assigned Lt. General Sheikh Saif Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Interior, to lead the behavioural rewards management team, as part of the responsibilities of the Ministry of Possibilities.
The team will work on a national methodology to motivate positive behaviour as an approved tool in the country to work on the nation’s strategic framework. The national model for behavioural rewards was approved by Sheikh Saif Bin Zayed.
The launch of the National Behavioural Reward Programme as the first comprehensive programme is based on living a positive behavioural life, and will be run in cooperation with Fazaa and a number of partners in the private sector.
Sheikh Mohammed stressed that positive citizenship is an important and indispensable element for building a society and developed a country, as it is the main factor in ensuring the strength of the societal fabric, in the face of various challenges, noting that authentic Emirati values were and are still the fortress of society.
“Encouraging positive behaviour contributes to improving the quality of life and achieving the happiness of society. Our inherent values have always been a hallmark of the Emirati personality,” added Sheikh Mohammed.
Recently the UAE Cabinet, chaired by Sheikh Mohammed adopted the UAE Strategy for Talent Atraction and Retention, a move that contributes to strengthening the UAE leading position as a preferred destination for living, working and investing.
Sheikh Mohammed said that the strategy aims to place the UAE among the top three countries in talent atraction and availability of highly skilled employees.
The UAE strategy for talent atraction and retention has three main targets: positioning the UAE among the top ten countries in the global talent competitiveness indices, ensuring talents availability across all strategic sectors and to cementing the UAE image as an ideal destination for living and working.
Talented residents have been always a crucial part of the UAE journey and achievements, stressing that atracting more talents and creative minds is a key factor of the UAE’S preparation for the future.