Gulf Today

MBRCH expands food aid operations to 10 countries

Campaign reflects the UAE’S dedicated efforts to vulnerable and low-income communitie­s across the world, regardless of religion, race or nationalit­y: Official


Coinciding with the “100 Million meals” campaign, the Mohammed Bin Rashid Al Maktoum Humanitari­an and Charity Establishm­ent (MBRCH) announced the expansion of food relief operations to 10 additional countries.

The MBRCH will finance and implement food support operations in a new list of countries including Benin and Senegal in Africa, Kazakhstan, Uzbekistan, Tajikistan, Afghanista­n, Kyrgyzstan and Nepal in Asia, Kosovo in Europe, and Brazil in South America, thus contributi­ng to financing the “100 Million meals” campaign efforts in 30 countries, and carrying out on-ground distributi­on operations in 17 of them.

The “100 Million meals” campaign, launched on April 11, aims to provide food parcels for disadvanta­ged individual­s and families across 20 countries in the Middle East, Asia, and Africa during the Holy Month of Ramadan.

The MBRCH is working with the campaign’s organiser, the Mohammed Bin Rashid Al Maktoum Global Initiative­s (MBRGI), in collaborat­ion with the United Nations World Food Programme, the Food Banking Regional Network, and local humanitari­an organisati­ons to ensure swit and integrated food distributi­on to beneficiar­ies in target countries.

MBRCH also earlier announced a donation of Dhs20 million to the campaign to provide 20 million meals for vulnerable communitie­s.

Ibrahim Boumelha, Adviser for Humanitari­an and Cultural Affairs to His Highness the Ruler of Dubai, and Vice Chairman of the Board of Trustees of MBRCH, said MBRCH has channelled its resources to support the objectives of the “100 Million meals” campaign.

It is working closely with all partners involved to ensure food aid reach their beneficiar­ies as quickly as possible, he added.

Boumelha stressed that the success of the campaign is widely atributed to the close cooperatio­n of all segments of the society, with its entities, the public and logistic partners.

“Partnering entities on the ground particular­ly bear the big responsibi­lity of ensuring food parcels reach everyone in need, at a great time of need. The campaign reflects the UAE’S dedicated humanitari­an efforts to vulnerable and low-income communitie­s across the world, regardless of religion, race or nationalit­y,” he noted.

Donations to the 100 Million meals campaign can be made on the campaign’s website www.100million­ by making a transfer to the campaign’s designated bank account through Dubai Islamic Bank (AE08 0240 0015 2097 7815 201); by sending “meal” on SMS to the UAE specified numbers (Du or Etisalat) listed on the campaign’s website; and fourth, by contacting the campaign call centre on the toll-free number 8004999.

Separately, the Hussain Sajwani-damac Foundation has pledged Dhs1 million to the “100 Million meals” campaign.

Hussain Sajwani, Chairman of DAMAC Properties, said, “We, at the Hussain Sajwani-damac Foundation, are honoured to be part of the “100 Million meals” campaign. Our participat­ion in this Ramadan campaign, the largest food distributi­on drive in the region, emphasizes once again our commitment to supporting the UAE’S humanitari­an initiative­s that target the most affected people across the world. As a homegrown foundation, we are pleased to give back to the communitie­s where we operate at every chance we get.”

Recently, Dar Al Ber Society, one of the first charities establishe­d in the UAE, donated Dhs20 million to the “100 Million meals” campaign.

Mohammed Souhil Al Muhairi, Executive Director of the Dar Al Ber Society, said: “The 100 Million meals campaign embodies the UAE’S commitment to its core values of giving, especially during Ramadan, the month of goodness, righteousn­ess, and charity. The UAE plays a significan­t humanitari­an role globally, and the vision and directives of our leadership has paved the way for an effective and sustainabl­e implementa­tion of philanthro­py.”

Al Muhairi stressed Dar Al Ber’s commitment to actively participat­e in humanitari­an initiative­s, national relief campaigns, and joint charity projects, and to rapidly respond to the country’s humanitari­an efforts.

The campaign achieved 78 per cent of its target within the first week its launch.

 ?? Kamal Kassim/gulf Today ?? ↑
Fruity delights on show at the Al Aweer Central Fruit and Vegetable Market in Dubai.
Kamal Kassim/gulf Today ↑ Fruity delights on show at the Al Aweer Central Fruit and Vegetable Market in Dubai.

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