Celebration of Ramadan under theme United Together

DUBAI: The Mall of the Emirates and Majid Al Futaim’s City Centres are celebrating Ramadan 2021 under the collective theme of United Together. The campaign — which aims to give back to the community on a whole new level while also giving customers the opportunity to give back — is offering customers a variety of diverse and engaging experiences across Majid Al Futaim’s UAE mall porfolio. Customers can expect themed pop-up markets, luxury capsule stores, chef’s workshops and other exciting activations throughout the Holy Month.

Fuad Sharaf Managing Director, UAE, Majid Al Futaim Properties commented: “This is the second year in which we are celebrating a different Ramadan to what we are used to. However, under the United Together theme we hope to enable visitors of Mall of the Emirates and our City Centres to enjoy a meaningful and special Holy Month. To ensure this we have created a series of authentic, traditional and unique experiences for our communities which celebrate different cultures and highlight the importance of togetherness and giving back.”

Engaging people until 15 May , shoppers visiting Mall of the Emirates will be able to enjoy a distinctive and vibrant Ramadan-themed pop-up market “Dar Al Hai “Souq in collaboration with Ripe Market. The bazaar will feature 13 home grown concepts selling home accessories, Abayat, sweets, Oud, board games, and fashion accessories among many others. Evoking nostalgia, the market will feature a rich range of Emirati all-time favourite elements and products, with a modern twist. THAT concept store will have a Customization Zone for customers to enjoy Git Wrapping, Engraving and other services that will be provided during the month of Ramadan.