Firm announces the launch of a new business division

DUBAI: Zoho Corporation, the parent company of leading technology brands such as Manageengine, WEBNMS, and Zoho.com announced on Sunday the launch of a new business division, Qntrl (pronounced control). As a separate brand, Qntrl delivers workflow solutions aimed at solving the widening gap in process management for modern, complex workflows that require tight alignment between multiple stakeholders.

With Qntrl, department and process managers—also called orchestrators—gain more visibility, control, and automation over their workflows, making it easier for them to collaborate across stakeholders and departments. Qntrl empowers orchestrators with tighter alignment for nonlinear modern workflows, so tandem efforts can be managed with seamless clarity.

“Zoho Corporation continues to scale and diversify to meet ever-changing customer needs, and the launch of Qntrl is an excellent example of the company’s disciplined and innovative approach,” said Daniel Newman, Principal Analyst, Futurum Research.

“The market is well aware of the impact that data, AI/ML, and automation can have on businesses, but still struggles to employ tools to maximise BPO and workflow automation benefits. With Qntrl, Zoho is ambitiously working to democratize workflow orchestration in a flexible and compatible sotware package, removing mundane processes while improving enterprise efficiency.”

“Managers need increased visibility into their department’s operations to ensure things are running the way they designed them to.”