Abayas distributed among many needy women
DUBAI: Part of the Ramadan initiative by prominent detergent firm, a charity activity was initiated in different communities across the three countries to collect abayas and distribute them among the needy women. The public donated their beloved garments that were collected and treated by Persil team before distributing to the needy. Residents had the opportunity to drop their donations into Persil collection boxes, which were placed in each city for six days.
Ahmed Nasser, Henkel’s Vice President Middle East & Turkey Cluster - Sales MEA - LATAM -APAC, said, “Acts of charity and abayas are fundamental to the Arab culture and heritage, and we are commited to preserving them. We found that the Holy Month of Ramadan, the time of giving, was the perfect opportunity to launch this activity. It enables us to keep our commitment to our customers and the community, and provide a plaform for others to do the same. We are grateful that our abaya-wearing community supported our initiative, which was instrumental to its success.
It is also mentioned that furniture brand, PAN Emirates Home Furnishings in the region contributes 1% of its total sale during Ramadan to Senses Residential and Day Care Centre for Special Needs in Dubai. This generous initiative is a part of the brand’s constant effort to give back to society and help the people in need.
Mohammed Katawalla, Group Finance Director, said “Pan Emirates Home Furnishings has always held humanitarian and charitable initiatives close to our hearts and constantly strived to do our bit for the society. Like every year, this year as well, we were able to make a considerable contribution to Senses Residential and Day Care Centre for Special Needs. We want to thank all our customers for doing their bit by shopping at Pan Emirates, as 1% of every purchase they make during the Holy Month of Ramadan is going for this greater cause.”
Dr. Nadia Khalil Ibrahim Alsayegh Founder of Senses Residential and Day Care Centre for Special Needs has expressed her gratitude to Pan Emirates for consistently supporting the organization.