AUIEC to launch app for exhibitions in Arab world
SHARJAH: The Arab Union for International Exhibitionsandconferences(auiec),whichoperatesunder the umbrella of the Council of Arab Economic Unity of the Arab League, has announced its intention to launch the first-ever application for exhibitions in the Arab world.
The application will enable announcing the agendas of exhibitions and events, to be organised in the AUIEC Member States, to provide support to all Arab exhibitions. This came during the union’s second periodic meeting for the year 2021, which was held via video conferencing.
Chaired by Saif Muhammad Al Midfa, Chairman of the AUIEC’S Board of Directors, member of the Sharjah Consultative Council, and CEO of Expo Centre Sharjah, the meeting was atended by AUIEC Vice Chairman Ghassan Al Fakiani; members of the AUIEC Board of Directors; and Mahmoud Youssef Al Jarrah, AUIEC Secretary-general. The meeting reviewed the measures and precautions adopted by the union to prevent the spread of COVID-19 while organising the events and exhibitions and discussed the application of a series of unified preventive measures across the member states to further enhance public safety.
Debates also touched on the importance of the outputs and the role played by Al Multaka (Forum) magazine, the first-ever magazine on exhibitions and conferences in the Arab region, in terms of covering specialised exhibitions and conferences and promoting them at the global, providing the necessary support to this vital industry, and enhancing the exhibitions and conferences tourism.
For his part, Al Midfa invited the member states to visit Expo 2020 Dubai and learn more about its preparations, following the coordination made with the Expo 2020 Dubai Office to host an AUIEC delegation.
Featuring Arabic and English languages, the application will be soon available on Apple and Google Play stores. In March, the AUIEC concluded a three-day virtual training course for the exhibitions and conferences sector staff in the member states.
The course aimed to strengthen the capabilities and expertise of the participants according to international standards in a way that ensures the success of future activities and events.
Presented by Khadijah Lakkis, Events Management Consultant &Trainer, the course touched on the planning and organising mechanisms of exhibitions; the ways to develop the exhibitions industry given its growing importance in the business world, the fundamental rules governing the planning, preparation, and management of exhibitions; management and organisation of logistics accompanying the exhibitions, the role of media in promoting exhibitions; hybrid and virtual exhibitions; future exhibitions and the impact of technology on the exhibitions industry.