Gulf Today

Fintech firm enables contactles­s Eidiya

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DUBAI: Innovative fintech start-up Payby is brightenin­g Eid Al Adha festivitie­s with its digital eidiya. A traditiona­l practice during Eid, eidiya is a small git of money given to younger people, especially children. With Payby’s cashless, contactles­s eidiya, moneycanbe­transferre­dinstantly­throughthe­payby app or by way of the Payby transfer messages on the chat apps, BOTIM and Totok.

Using the Payby app, with just a click of a buton, the sender can send eidiya to loved ones to buy candy or sweets or simply save it. All that a Payby user needs to do is enter the recipient’s mobile number on the Payby app and transfer the eidiya. And the eidiya is instantly credited to the recipient’s wallet. Both the sender and the recipient should be registered Payby users with updated Know Your Customer (KYC) details.

Payby’s digital eidiya can also be transferre­d through the chat rooms of messaging apps, BOTIM and Totok. For a bit of festive fun, senders can even set up a chat group and send eidiya gits to all in the group. Through this method, all group members receive a random amount, and the one who gets the most is the lucky one.

Payby has thus enabled a safe and convenient option for all – including those who are social distancing or unable to meet in person – to share the joy of Eid virtually with family and friends. To see the recipients’ delighted reactions to the eidiya, senders can even make a video call using BOTIM and Totok.

Using Payby for eidiya is not only the fastest option but also the smartest. With large gatherings curtailed to safeguard public health, digital eidiya is a safe, secure and hygienic way to ensure family traditions and connection­s are still continued.

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