Maruti Suzuki sales up in rural markets
NEW DELHI: Automobile major Maruti Suzuki India (MSIL) has atained the mark of 50 lakh sales cumulatively in rural markets.
At present, nearly 40 per cent of the total MSIL sales come from rural markets.
The company currently has over 1,700 customised outlets in rural parts of the country.
“Rural markets have a very special place in our business. Over the years, we have carefully studied the needs of this segment. While the aspirations of upcountry customer are very similar to those at metros, they demand more atention and care,” said Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India.
“In 2008, MSIL strengthened its strategy with a focused and structured approach towards the rural hinterland, which was least affected by the global financial crisis then.”
Besides, over and above the sales experience, the company has set up more than 4,000 service touch points which include 235 ‘Service-on-wheels’ to provide ater-sales support to the customers.
Meanwhile the Suzuki Motor Corp and Daihatsu are joining a commercial electric vehicle coalition led by Toyota Motor Corp, the carmakers announced on Wednesday, helping the Japanese alliance expand its focus from trucks to smaller cars.
The two automakers will each acquire a 10 per cent stake in the joint venture, on par with Isuzu Motors and Hino Motors, while Toyota will hold a 60 per cent stake, they said.
“With Suzuki and Daihatsu joining the project and working together, we’ll be able to expand our circle of cooperation to not only cover commercial vehicles but also mini vehicles,” said Toyota President Akio Toyoda.
“With this expansion, I believe that we’ll be able to take one step closer to a beter mobility society,” Toyoda said.
The move comes as Japanese automakers face growing competition from tech giants and other rivals making electric and driverless cars.