Leading retailers of DSS term festival a big success
DUBAI: The 24th Dubai Summer Surprises (DSS) offers shoppers the chance to take part in 10 weeks of sensational retail opportunities as the city’s world-famous malls and stores welcome residents and visitors with huge deals, mega promotions and incredible entertainment each day until 4 september.
Organisers of DSS, Dubai Festivals and Retail Establishment (DFRE) have once again worked closely with the emirate’s biggest retail leaders to ensure the latest edition of the region’s favourite summer shopping festival is one of the best yet.
In partnership with the city’s retail sector, DSS has helped to establish Dubai as a safe, open and welcoming summer destination and the number one choice for families and shoppers. All of the stores, malls and outlets taking part in DSS follow the important health and safety guidelines including social distancing and the wearing of masks at all times.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Summer in Dubai is a great time of year when the city showcases its uniqueness through a spectacular range of events, promotions and activities with DSS at the heart of it all. The annual retail festival, which runs until 4 September, is a greatly anticipated and must-visit event that thrills residents and visitors, many of whom look forward to the amazing retail offers, deals and more that are exclusively available during DSS.”
David Huesser, Director Asset Management, Al-futaim Malls, said: “We are delighted to be working alongside Dubai Tourism once again for Dubai’s popular annual summer festival, DSS. Dubai Festival City Mall will be launching a new beautifully choreographed light and music show alongside its record-breaking IMAGINE show, plus free-to-atend activities in the bright kid-friendly zone in the mall’s main atrium. Shoppers will also have the chance to win Dubai Festival City Mall git cards loaded with Dhs20,000 each week when they spend Dhs300 or more.”
Shahram Shamsaee, CEO, Merex Investment, said: “This year Dubai Summer Surprises is packed with opportunities. The city is ready to welcome the world and has created a safe and atractive destination, which, along with new travel corridors, will boost tourism.” Debbie Russo, General Manager for Mercato & Town Centre, said: “Mercato is extremely grateful to be partaking in DSS 2021. Our sentiments are widely felt given that this will be the first major campaign that Mercato has been able to host since the pandemic.”
An Emaar spokesperson commented, “This year’s edition of Dubai Summer Surprises has so far received an overwhelming response across all Emaar Malls, from residents and tourists alike. Our malls witnessed robust activity during the first week of DSS, with visitors making the most of the summer extravaganza.”