Company unveils its brand story on Burj Khalifa

DUBAI: CARS24, one of the world’s fastest-growing e-commerce platforms for pre-owned cars has embarked upon a digital campaign by unveiling its brand story on Burj Khalifa, the world’s tallest tower. The company aims to make a paradigm shift in the UAE by taking a consumer’s car buying experience completely online. CARS24 has already sold close to 400,000 cars in other international markets.

“With this campaign on the majestic architectural masterpiece, we wanted to inform our audience in the UAE that CARS24 has arrived. This is one of the most prestigious campaigns for us and with this, we believe that CARS24 has not only made a strong statement in the UAE but also across the world,” stated Abhinav Gupta, CEO, Gulf Region, CARS24 after launching its brand campaign on the iconic Burj Khalifa.

“With innovation at its heart, CARS24 business model is designed to challenge the traditional norms of car buying. In the 21st century consumers can buy clothes, shoes, furniture, groceries online then why buy cars like in the 1980s. We are here to question and shift that thought process.

CARS24 is the new-age way of buying preowned cars where a customer can select their favourite car, complete the entire payment and documentation processes, and get the car home delivered all with a click of a few buttons,” added Abhinav.

Cars on the CARS24 platform undergo a 150+ point inspection check, are refurbished thoroughly, and go through the stringent RTA test before they are listed online.