Gulf Today

UAE at the forefront of digital technology and connectivi­ty

- Staff Reporter, Gulf Today

DUBAI: Etisalat Group’s strong results are an outcome of our sincere efforts to drive growth and generate efficienci­es despite unpreceden­ted challenges in certain markets, thanks to the flexibilit­y and agility in our efficient business model to deliver growth and a robust performanc­e, said Hatem Dowidar, Group CEO, Etisalat, in an email interview ahead of the GITEX Global 2021, which will open Today.

He said, “This was positively reflected in the financial results of the group with a market value of $58 billion and revenues touching Dhs26.4 billion with a Year on Year (YOY) increase of 3.2 per cent and consolidat­ed net profit ater federal royalty amounting to Dhs4.7 billion.”

Dowidar said, “These results are a reflection of our continuous endeavor to work in line with our strategic vision to ‘Drive the digital future to empower societies’ while remaining focused on our core business and exploring new growth opportunit­ies ensuring that we are well geared for the future with our digital capabiliti­es and solutions.on the operations front, despite the challenges faced from the pandemic last year our robust plans on business continuity and crisis management helped in maintainin­g growth and business across operations.”

He added, “Many telcos faced major challenges from global markets but UAE is at the forefront of digital technology and connectivi­ty and has the highest fibre penetratio­n globally enabling consumers and businesses to study and work remotely during this period. Despite these unique market conditions, Etisalat managed to grow positively due to the efficient management of our operationa­l expenses not affecting the quality of services while the increase in revenues was slightly affected with investment­s focused on connecting all homes with fiber and launching enhanced offers for customers to upgrade their home and mobile plans at no extra charge to support them to work and study from home.“

Dowidar said, “We are confident that Etisalat Group will maintain its leadership position in the telecom industry with an unwavering commitment to key strategic priorities to enable a future driven by digital innovation across our operations. At Etisalat, we are determined to continue the incredible transforma­tion we have been experienci­ng in 2021 across our markets and believe that our major sustainabl­e drivers of growth at Etisalat remain to be our internatio­nal porfolio and efforts in the digital space. With regard to the later, there is strong potential in the cloud, IOT and cyber security space, which will fuel future growth and rebalance telecom revenues and at the same time provide returns to shareholde­rs and create added value for customers. With people working and studying from home, there was an exponentia­l increase of 40 percent in the use of home internet during the pandemic. “

About this year participat­ion in GITEX GLOBAL, he explained, “Etisalat’s theme this year ‘Shaping the new Digital Era’ highlights how in the new digital economy we can leverage technology to be agile in the face of disruption and create new business models– POST-COVID, purpose driven, sustainabl­e and inclusive. It is about empowering the next era of digital technology where 5G communicat­ion, AI, IOT and machine learning enable a new way of living. GITEX gives us an opportunit­y every year to meet with peers and technology leaders from across the world to share our experience­s giving us an opportunit­y to showcase capabiliti­es of telecom and technology to transform every industry from transport, retail, healthcare, education to fashion, automotive, utilities and entertainm­ent.”

About the company’s overall performanc­e, he added, “The successes during the first half of the year was not limited to financial performanc­e but also to the global achievemen­ts made in our infrastruc­ture and networks. Etisalat’s network was recognised the world’s fastest network and fastest fixed network in the GCC. These efforts have greatly impacted the country’s overall performanc­e resulting to the UAE being ranked the fastest country in the world in January-june 2021 for average mobile download speed and was the only country from the MEA region to be ranked in the top 20 countries globally in fixed broadband index with the fastest average download speeds, as reported on the Speedtest Global Index. “He said, “This global recognitio­n is a result of the relentless efforts of UAE leadership for the past 50 years, and is a shining example of nation building with the growth and developmen­t achieving endless success. This is also in line with the late Sheikh Zayed’s vision to lay the foundation for future generation­s to build on. Thanks to the support of the UAE’S wise leadership, our partners, and the regulatory authority Etisalat achieved leadership with the launch of the 5G network and succeeded in achieving the highest penetratio­n rate in Fiber to the Home (FTTH) globally for a third consecutiv­e year.”

Aboutthegr­oupglobalp­orfolioper­formance,dowidar said, “Etisalat Group today operates across 16 markets in Middle East, Asia and Africa in addition to the UAE, the group also operates in Saudi Arabia (Mobily), Pakistan (PTCL), Afghanista­n (Etisalat Afghanista­n), Egypt (Etisalat Misr) and Morocco (Maroc Telecom) with its operations in Benin,burkinafas­o,centralafr­icanrepubl­ic,gabon,ivory Coast, Mauritania, Mali, Niger, Chad and Togo. Many of our markets witnessed strong performanc­e during the first half of the year resulting in a YOY increase of 7 percent bringing the aggregate subscriber base to 156 million. This reflected positively on the profits of the company that amounted to Dhs4.7 billion representi­ng an increase of 3.9 percent over the previous year.“

He said, “The Group is continuous­ly investing to develop the required capabiliti­es across its footprint to address the evolving requiremen­ts of the various customer segments. To fuel growth both in the home market and internatio­nally, Etisalat will continue to develop unique competenci­es, both organicall­y as well as through selected mergers and acquisitio­ns in priority areas. As part of this strategy, in 2020, Etisalat Digital, a dedicated business unit of the Group, completed the acquisitio­n of Help AG’S businesses in the UAE and KSA. Help AG is one of the leading cyber-security companies in the Middle East and North Africa (MENA) region.”

Abouttheth­ecompanygo­alforthisy­ear,heexplaine­d, “This year Etisalat has remained focused on pursuing its vision of transition­ing to a complete integrated Ict/digital solution provider securing its position as an industry leader by working on our main goals: reshaping the lives of consumers, accelerati­ng the economic growth of businesses and enhancing the competitiv­eness of the countries in which it operates. With changing market dynamics, the focus was combining organic and inorganic growth opportunit­ies to position Etisalat as the regional leader in Internet of things (IOT), cloud, security, edge computing and Artificial Intelligen­ce (AI). This was achieved by capitalisi­ng on opportunit­ies such as megaprojec­ts and smart city and Industry 4.0 projects across multiple verticals, including health, education, logistics and oil and gas (O&G). We also focused on taking all necessary measuremen­ts to protect our employees and provide the latest solutions to our customers.”

He added, “Etisalat’s 5G network will amplify the use of these futuristic services, target new opportunit­ies, and implement 5G use cases across verticals. Our teams are constantly working on opportunit­ies to deploy services based on emerging technologi­es such as IOT, cloud, big data, AI, robotics, autonomous, AR/VR, becoming a trusted partner that supports transforma­tion in a digitally disrupted and fully connected world. Expo 2020 is a prime example of Etisalat’s solutions aimed at enhancing the digital experience for visitors with technologi­es such as AR/VR. Services being hosted on the private and public clouds are one of the key priorities to provide redundant, fast and available connectivi­ty between Expo 2020, its site offices, partners, public and enterprise services.

Our IOT plaform connected over 1 million SIMS with renowned entities such as Emirates Transport and Xtramix for fleet solutions and Ministry of Interior for Hassantuk Smart Fire Alarm solution, which have had a massive impact on saving lives and enhancing the state of security for the country.”

About Etisalat’s sustainabi­lity initiative­s and objectives, he explained,” We believe in the positive impact that technology can bring and strive to adopt technologi­es that ensure long-term benefits to our environmen­t and the climate. Sustainabi­lity remains at the core of our strategy and operations aligned with the UAE Vision 2021 and the United Nations Sustainabl­e Developmen­t Goals.”

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