Group backs Dubai Cares, funds kids’ education

DUBAI: As part of its annual CSR Back to School campaign, Landmark Group, the region’s leading retail and hospitality conglomerate, has announced its support for Dubai Cares, part of Mohammed Bin Rashid Al Maktoum Global Initiatives, to raise funds in support of children caught in crisis and emergency scenarios.

The initiative is being carried out under the theme of ‘Education in Emergencies’ by the group which is helping raise funds through in-store and online customer donations across its popular brands, to help children and youth, who have been affected by emergency situations, continue their education. The funds will be used to support them through rehabilitation of schools, training of teachers and provision of vital psychosocial care.

Since the start of its partnership with Dubai Cares in 2012, Landmark Group customers have donated millions to help bolster the efforts of the Uae-based global philanthropic organisation that is commited to playing a key role in helping achieve the United Nations Sustainable Development Goal (SDG) 4, which aims to ensure inclusive and quality education for all.

The development of the education system, training of teachers, and quality of education in Jordan is part of the ‘Transforming Refugee Education towards Excellence’ (TREE) programme.

It also includes the construction of new and renovation of existing facilities in Uganda for refugee girls, to improve access to education and provide beter learning environments.

Speaking on the rollout of Landmark’s CSR Back to School campaign, Nisha Jagtiani, Group Director, Landmark Group, said: “Education is a universal human right that has the power to lit children out of poverty and positively impact society.”

Abdulla Ahmed Alshehhi, Chief Operating Officer of Dubai Cares, said: “One of the worst impacts of a crisis or a conflict is on children’s education. However, regardless of their external circumstances, every child has the right to continue their learning uninterrupted.”

The Landmark Group led several private sector COVID-19 relief efforts across the GCC region last year at the peak of the pandemic such as partnering with entities on Ramadan campaigns.