Jgroup buys majority stake in Xentrix Global

DUBAI: Jgroup, a regional holding company with a vast porfolio of subsidiaries and investments across the Middle East, Europe, Asia, and the United States, announced a strategic partnership with Xentrix Global, an international media planning and buying agency in the Middle East. Jgroup has acquired a majority stake in Xentrix Global to create a more dynamic entity.

This partnership will drive marketers not only from the region but across the globe to select the most creative media plaforms offered by fast-growing organizations like Jgroup-xentrix Global. It will enable marketers to reach out to a wider audience across the globe, further empowering the region to be the global hub of the advertising world.

Imad Jomaa, Founder and President of Jgroup Holding, said, “Jgroup is a well-known powerhouse for digital media that brings decades of experience in the media space across the region. We are proud to collaborate with such an innovative global endeavor that shares a common vision to enhance customer satisfaction and constantly innovate and offer new opportunities to marketeers in this competitive environment. Through this partnership, we aim to expand our goals and lead the way in terms of global media services in the MENA and Levant region.”

Vinod Thangoor, Vice President-international Business of Xentrix Global, said: “The MENA region is rapidly evolving, the region is looking very optimistic about the future & seeking new pastures to market their products. We want to provide them with global media solutions in their backyard to stem their ever-growing ambition to reach global audience.”