Egypt’s curated e-commerce platform raises $2.6 million

CAIRO: THE Fashion Kingdom (TFK), Egypt’s pioneering curated fashion, beauty and home accessories e-commerce marketplace with 360 value proposition for brands, announces the successful completion of a $2.6 million seed funding round.

The seed funding round was co-led by Cventures, Egypt’s first corporate venture capital firm and A15, Mena’s leading early-stage venture capital firm which made a follow-on investment with participation from existing investors and fashion industry veterans Paul Antaki and Nasser Chourbagi. New participating investors include Lotus Capital, the sustainability and inclusion venture fund, Africa-focused investors Raba Capital, Sunny Side Venture Partners, Foundation Ventures and The Cairo Angels.

Proceeds will be used to accelerate TFK’S efficient growth, build scalable technology and grow the team. Another strategic priority is to strengthen and scale TFK’S 360 value proposition for brands which involves offering a one-stopshop solution covering operations, co-marketing, omni-channel, and digital content creation services that assist local fashion brands in their digital transformation efforts, grow their online sales and help them become more sustainable.

The co-founders Fadi Antaki, Marianne Simaika and Karim Abd El Kader launched TFK in July 2020 with the purpose of helping local fashion entrepreneurs and brand owners sell online, serving customers through an affordable and convenient shopping experience and creating meaningful careers for young and emerging talents.