Campaign reunites mother with her son
DUBAI: Helping to create memorable moments with loved ones, City Centre Deira – owned and operated by Majid Al Futaim in the UAE – launched its “Closer than Ever” campaign in July, which allowed customers who couldn’t make it home this summer to send e-cards to family members located anywhere across the world.
With over 1,500 visitors participating, City Centre Deira surprised one lucky entrant this month, Cris Gudia by flying his mother 4,482 miles from the Philippines to Dubai.
Reuniting a mother with her son ater four years apart, City Centre Deira captured the moment in a hearfelt video to show how important connection is, especially ater the distance felt by many due to the pandemic. As a mall that celebrates the community – the latest campaign underscores mall’s efforts to build more meaningful connections no mater how near or far.
“Back to School” fun with Magic Phill: As part of its efforts to bring more joy among the lives of children, the Town Centre Jumeirah organised a fun day and learning activities for People of Determination from Senses Day Care Centre at Back to Games store, the event aimed at creating a culture of inclusive and empathy, so that people of determination grow up to become a contributing segment of society.
However, the mall has everything for parents and children to get ready for Back-to-school while enjoying a host of activities and events that will take place on Sept.19 and 20.
Furthermore, while parents are busy shopping, kids can enjoy a line-up of fun activities and watch the incredible Magic Phil Show, the TV star Magic Phil will keep the kids amazed with a belly full of laughs, educational workshops for children of all ages that will engage them in artistic arts and crats along with slime making.
Dr Suhail Al Bastaki, Director of Happiness & Marketing Dept. at Union Coop, confirmed that the Cooperative is constantly seeking to launch promotional campaigns in all its branches and commercial centres across Dubai throughout the year, according to a marketing plan that delights consumers and meets their needs, noting that the Cooperative has allocated 4 promotional campaigns for September that include discounts of up to 65% on thousands of basic food, non-food and consumer goods, in addition to electronics, as a part of its keenness to provide competitive prices and provide many purchasing options for all basic commodities and the most consumed items by the public at discounted prices.